The EQuip Our Kids! Campaign Game Plan

To promote school-based EQ-raising social-emotional learning, the EQuip Our Kids! Campaign will:

  • Create online media, print materials and videos dedicated to educating the public about all the positive, game-changing  aspects of  this learning in schools. The efforts will be both general and targeted to specific communities, sectors and multiple demographic audiences, including students themselves. It will include all forms of media. 
  • Share these materials with organizations already engaged in supporting SEL to use in their own outreach campaigns.  Our goal is that “emotional intelligence” and “social-emotional learning”  become near universal household terms and goals.
  • Provide Guidance to parents and sectors of the public in getting comprehensive SEL curriculum adopted in local schools. 
  • Provide strategic guidance and organizational development assistance to new and existing organizations – even help launch some – that support emotional intelligence and social-emotional learning. We also help recruit allies from other sectors and institutions. An example of helping start a new organization: our team organized the California Social-Emotional Learning Alliance as a separate entity now with 500 program providers, educators and community organization members supporting the expansion of SEL in the state in various ways. In sum, EQuip Our Kids! seeks to be a catalyzing force in growing this wonderful educators movement. 

Working at the Grassroots Level

While the Campaign will help educate school  officials and communities about emotional intelligence and social-emotional learning, we also will work closely with grassroots community, education (PTAs for example) and business organizations on coordinated SEL advancement efforts – and will keep followers apprised of relevant information and opportunities to participate.

Where possible, the Campaign will also help very local players form new independent grassroots education and advocacy institutions, as we did with our home state SEL Alliance (, modeled on and now in collaboration with a 17 other state alliances. (See 

Please share these visuals on social media to inform parents and the public about EQ Learning, with a link to

Most people when they get into a situation where they feel upset, they’ll just, they’ll get mad, start fighting. But now when they have the second step , they will think about calming down first, and then that’ll stop fights that’s in the school

Grade 5, Myra Bradwell School Student

A Crucial Emphasis Here:

As with any social movement – and social-emotional learning is becoming one in the academic and non-profit sectors – there are intramural and conceptual disagreements among experts, competing ways to frame and teach EQ and relationship skills, many different competing programs, some turf battles, and resistance to change among established institutions and bureaucracies.

The EQuip Our Kids! campaign will eschew involvement at that level and take no sides in intramural or competitive disputes. Nor will we support any specific training program.

Our mission as a pro bono ally of the movement is to help facilitate buy-in from all stakeholders leading to an immersive social-emotional learning school culture in and out of classrooms. Our intention is to leave it to the plethora of existing SEL organizations, school districts and providers to work through the

challenges of identifying the right programs for each student body, and of preparing and training staff for long and short-term success.

The  EQuip Our Kids! Campaign has undertaken market research tests to determine the various terminologies and themes that provides traction for different segments of the population when describing the appeals and benefits of  raising the emotional intelligence of young people with social-emotional learning.

By focusing on the positive effects for children, the Campaign expects to arouse in every parent and in the general public the natural human passion for creating the foundation for healthy minds and spirits in the young, as well as for greatly increasing their potential for successful and happy lives.