a game-changing human opportunity.

and potentially a heart-based way to make a mass difference.

as we all know, IQ (Intelligence Quotient) measures a person’s intellectual capabilities.

In the past 20 years, the term Emotional Intelligence (often referred to as EQ for “Emotional Quotient”) has gained traction as a measure of emotional self-awareness, self-management and the ability to deal empathetically with others.

When EQ training is offered in education in conjunction with other life and social skills (such as effective communication and relationship skills, responsible decision making, goal setting and achievement, and others), educators refer to it as Social-Emotional Learning, or SEL.

EQ training can have profoundly positive and beautiful effects on a child’s life when schools prioritize its implementation. This begins with teacher and staff training and with adoption of policies that allow students to practice these skills throughout school time and even after the school day.

positive EQ effects include:

(See Before SEL,  After SEL and the videos on this site ) 

testimony: Julie Rorie.

“I learned how to be a critical thinker and I learned how to play out of my strength instead of worry about my weaknesses. I learned about what I was good at and how to hold that and use it to become better at things.”

on a macro scale, SEL programs are likely the best and cheapest overall tool for social transformation.

We need to transform the ways of thinking and being that lead to many mental and physical problems, social injustice, structural poverty, racism, classicism, crime, violence and other anti-social behaviors.
One critical factor about EQ is that it can be taught – and taught at the earliest years of a child’s development, as well as over the course of life. Teaching EQ tends to open the door for other educational improvements.


Moreover, whenever developing such skills is prioritized from pre-school through high school, the positive effects on teachers, staff and on overall school culture and climate as well as on students can be amazing.

Beyond this, long-trial research indicates that collectively strong SEL instruction has the potential to elevate society as a whole – in the form of better relationships all around, less conflict, and more productive and healthier individuals, workplaces, institutions, and communities. 

This includes extensive potential benefits to the economy from a far  higher performing and more creative workforce, entrepreneurship growth and lower medical and mental health costs, with the possibility of lower taxes from savings on many other social costs and on criminal justice/policing.

Properly implemented, SEL programs are also cost-effective, saving $11 per student in other expenditures, according to a study undertaken by a team at Columbia University, and $15.66 per student according to a study of one particular program by the Washington State Institute of Public Policy.

enter the EQuip Our Kids! campaign.

Our campaign intends to be the first-ever mass advertising and marketing campaign whose sole and huge vision is to mobilize parents of school-age children, businesses and organizations, and the general American public to insist that every school prioritize fostering students’ and teachers’ emotional intelligence.

The goal will be to catalyze a movement of schools that are supportive, joyful learning environments dedicated to helping the whole child succeed- to the benefit of children, teens, adults, school outcomes, society and business (the economy) as a whole.

There are dozens of companies and institutions offering to schools excellent evidence-based teaching programs and materials designed to advance social and emotional learning. Hundreds of other programs exist but have not yet been evidence tested. 

Primarily created by child-development experts, educators, and university-based academics, these SEL programs offer a range of curricula to suit many different school contexts. Alongside them is a body of policies and practices developed by educational institutions for nesting any chosen program comprehensively into a school culture, in-class and out, with buy-in from all stakeholders.

testimony: Christian.

“I like it because it really helps the people in a classroom calm down and stop all the bullying. It really helped because a lot of bullying has stopped in the school.”

few Americans outside the education community have ever heard the term “Social-Emotional Learning.”

Many Americans remain unfamiliar with the terms Emotional Intelligence and Social-Emotional Learning. The program developers and policy and practice institutions constitute an industry without an industry association that can make the American public aware of these programs.

EQuip Our Kids! was created to fill this massive and unhelpful gap in public knowledge of the demonstrable benefits of SEL. 

By vigorously promoting the mass adoption of evidence-based EQ learning in schools without favoring any specific program, and by doing so independently of the industry of these small companies and organizations, EQuip Our Kids! expects to be associated in the public mind with credibly raising the EQ of the public as a whole as awareness of the benefits of emotional intelligence spreads among parents and the public.

Remember the extensive “Got Milk?” advertising campaign which didn’t favor any single brand of milk? Think of this as the “Got EQ and SEL?” campaign – with the difference that we are also educating the public about the very existence of social and emotional learning opportunities.

Social media and mass advertising is the way we intend to do this. Why? Because in our view SEL represents the most promising existing tool and skillset available to elevate education, human life and society to a higher, more positive level. And the public needs to know about it.