The EQuip Our Kids!
Campaign Game Plan
To promote school-based EQ-raising social-emotional learning, the EQuip Our Kids! Campaign will:
Working at the Grassroots Level
While the Campaign will help educate school officials and communities about emotional intelligence and social-emotional learning, we also will work closely with grassroots community, education (PTAs for example) and business organizations on coordinated SEL advancement efforts – and will keep followers apprised of relevant information and opportunities to participate.
A Crucial Emphasis Here:
The EQuip Our Kids! campaign will eschew involvement at that level and take no sides in intramural or competitive disputes. Nor will we support any specific training program.
Our mission as a pro bono ally of the movement is to help facilitate buy-in from all stakeholders leading to an immersive social-emotional learning school culture in and out of classrooms. Our intention is to leave it to the plethora of existing SEL organizations, school districts and providers to work through the challenges of identifying the right programs for each student body, and of preparing and training staff for long and short-term success.
The EQuip Our Kids! Campaign has undertaken market research tests to determine the various terminologies and themes that provides traction for different segments of the population when describing the appeals and benefits of raising the emotional intelligence of young people with social-emotional learning.