Turn $10 into $1,000
and dramatically uplift the lives of American kids.

Our work has helped some millions of children gain the crucial personal life skills and emotional intelligence needed to flourish in school and in their adult lives. Every donation helps us drive parent demand (data below) and significant school board funding for the skills imparted by Social & Emotional Learning curriculum. 
Let’s bring this remarkable uplift to millions more kids – and with our new initiatives, to even more homes. You’ll be enabling members of this young generation to rise above the serious challenges and traumas of current child and youth life, preparing them to go on to raise the quality of society’s future, including a better economy and lower personal and social issues pains and costs.  

donating by check?

Please make tax-deductible checks payable to and mail to

Earthways / EQuip Our Kids!
20178 Rockport Way
Malibu, CA. 90265

Earthways tax-exempt number is 95-4021351.


especially for parents.


As a parent it’s natural to identify and seek to overcome any disadvantages your children are experiencing.  

Emotional and social skills, research shows, are crucial difference makers for raising school performance and diminishing negative mindsets and behaviors. They allow children, individually and together, to deal confidently and successfully with schools and life challenges and with disadvantaging or trauma-causing realities that have raised youth suicides, anxiety and depression rates to record levels. 

One way to be an awesome parent is to be sure your children and those they grow up with are taught the life skills that optimize mental and emotional health and create healthy relationships and a range of winning advantages. 

They then can manifest happy, successful lives together despite familiar-to-parents serious stressors in current youth life, including tremendous pressures to succeed. Add online shaming and bullying, digital addition, school shootings and survival drills – plus high levels of substance and alcohol abuse starting in early teens.

Along with the U.S. Surgeon General and national child psychiatry and school counseling associations, we advocate for all PreK-12 education to embrace Social-Emotional Learning (SEL) curriculum because it is both a crisis healer and preventative.

what we do to help make an amazing difference.

The world is full of drama, violence and disturbed relationships. By helping us advance children’s life success.  you’ll also help prepare children to change that human pain in healthy ways, That’s a gift from you to every child affected – and to society.  


*  We successfully drive demand for and action on implementing Social-Emotional life skills nationwide in PreK-12 schools  – and for school district funding for it. 

* We’ve played a significant role in raising parent awareness and support of SEL from 5% six years ago to 75% awareness and 65% support. Your donation helps attain our goal of ensuring this learning is comprehensively available in every U.S. PreK-12 school by 2030. 

* Our important services include the advocacy media, advertising and public diplomacy we conduct to parents, students, the general population, and to key sector leaders and influencers.

* We also provide free media production and PR services to 24 state SEL-supporting grassroots organizations with which we collaborate and thus help their many thousands of educator members promote SEL in their own school districts and throughout their states.

* To help parents provide this learning in their homes, we   curated our free Parent and Children Emotional Health Toolkit and newsletter along with webinars from our parenting expert Speaker Bureau

*  Your donations will also help us launch this month a free video streaming service we have prepared for parents that showcases EQ/SEL practices to use at home.

* Adding to our grassroots support, we founded the California SEL Alliance, now with 5,000 educator members making a difference getting SEL learning into state schools. We help seed other such alliances in states that lack them.

* As part of our ongoing public diplomacy efforts, we recently organized and administer the first collaborate campaign to get businesses and high net-worth individuals to support underfunded SEL grassroots organizations.


The most important learning for every child – and humanity as a whole – is how to get along with each other beautifully and manage our lives most rewardingly. Almost all human suffering and conflict derives from lack of those skills and mindset.  

We invite you to invest in a future in which all kids have the skills to navigate life, to excel and flourish, and, owing to these skills, be able to create a saner, safer, more prosperous world. 
See video on this page and many school-uplift videos here.
Bedtime safety

about our founders.

EQuip Our Kids! was started by four business leaders with a history of philanthropy targeted at youth development and who support SEL for its remarkable benefits to children, schools, economic development and community uplift. None of the founders or current strategic board members have investments in SEL education programs.

We do not create nor sell our own EQ or SEL learning tools and programs – a great number of small businesses and nonprofits independent of us do. These organizations largely operate without a significant capacity to inform and engage parents and the public. Our pro-bono work supports their and SEL educators need for public awareness and grassroots support.

The EQuip Our Kids! Campaign is a non-profit project of the EarthWays Foundation, a 501C3 non-profit organization which has  been supporting good causes since 1986. Donations made via this site or our social media pages are coded to go solely to the EQuip Our Kids! Campaign.