Turn $1 Into


Here’s an opportunity to help our country’s children – or your own – gain the crucial personal life skills to flourish today and in their lives. As a parent or citizen, you can help this young generation rise above the serious challenges and traumas of current life, and then go on to raise the quality of society’s future in inspired ways.
 Every donation helps us drive demand for providing these life skills and for obtaining the school district funding to bring this remarkable uplift to more kids – who will then pass the benefits forward to the communities in which we live.  
Text EQUIP to 707070 to donate 
or see below for donations by check.

we invite you, the caring parent or concerned citizen, to help transform these realities.

As a parent it’s natural to identify and seek to overcome any disadvantages your children are experiencing.  

Emotional and social skills, research shows, are crucial difference makers. They are skills that allow children – individually and together – to deal confidently and successfully with life challenges and with otherwise disadvantaging and/or trauma-causing realities that have raised youth suicides, anxiety and depression rates to record levels not experienced by your generation.  

One way to be an awesome parent is to be sure your children and those they grow up with are taught the life skills they need to ease mental and emotional health issues and to create healthy relationships and a range of winning advantages. 

They then can manifest happy, successful lives together despite these serious stressors in current youth life: 

  • Psychological and emotional damage from Covid confinements affecting 50% of kids. 
  • School shootings and survival drills, 
  • Online bullying and shaming. 
  • High levels of substance and alcohol abuse
  • Verbal and physical assaults, especially on gay kids.
  • Tremendous pressures to succeed.

Along with the U.S. Surgeon General and national child psychiatry and school counseling associations, we advocate for all PreK-12 education to embrace Social-Emotional Learning (SEL) curriculum because it is a crisis healer and preventative. 

Studies show that comprehensive SEL programs in PreK-12th grade are remarkably effective in transforming schools into healthy learning environments that develop resilient and academically and socially successful students, (see video on this page and many school videos here ). 

how we with you make a wonderful difference.

We invite you to invest in a future in which all kids have the skills to navigate life, to excel, and, owing to these skills, be able to create a saner, safer world we want to live in. 

We drive demand for and action on implementing personal life skills learning – and for school district funding for it. Your donation therefore helps us reach out goal of helping develop millions of kids who instead of doing harm to themselves or others, consciously or indirectly, will make profound positive changes in the nature of almost every aspect of society that cries out for positive change. 

Let’s get America’s young trained beautifully in how to be with themselves and each other in positive ways. Studies show it also creates an average saving in other costs of $12 per student. 

If you are a prosperous parent (or nonparent), consider donating $2,000 to make a difference. Ideally, others of you will donate whatever is a comfortable amount for you. $2,000 will get one kid a tutor for a year or will open the doors to get 200 kids the skills that will make a huge difference in their lives and families – and in our workplaces, communities and country.

Your donations fund our important services. These include the advocacy media production, advertising and PR we conduct plus other services we provide to 28 SEL-supporting educator grassroots organizations.
Our role driving demand has materially helped lift parent awareness of SEL from 5% five years ago to 75%, thereby helping millions of kids. To complement our advocacy help to this education movement, we also  founded the California SEL Alliance, now with 4,000 educator members making a difference in the state. 
Donations also provide parents with our free Parent and Children Emotional Health Toolkit and newsletter along with webinars from our parenting expert Speaker Bureau. New donations will help us launch a video streaming service for parents early next that showcases EQ/SEL practices you or they can use at home. 

Watch the video on this page and those on other pages to see the exceptional difference personal life skills learning makes. Your donation helps ensure that many more kids from this generation won’t replicate – individually and collectively – the endless pains, violence and mistakes of history that resulted from low EQ. 


Bedtime safety

donating by check?

Please make checks payable to and mail to

Earthways / EQuip Our Kids!
20178 Rockport Way
Malibu, CA. 90265

Earthways tax-exempt number is 95-4021351.

about our founders.

EQuip Our Kids! was started by four business leaders with a history of philanthropy targeted at youth development and who support SEL for its remarkable benefits to children, schools, economic development and community uplift. None of the founders or current strategic board members have investments in SEL education programs.

We do not create nor sell our own EQ or SEL learning tools and programs – a great number of small businesses and nonprofits independent of us do. These organizations largely operate without a significant capacity to inform and engage parents and the public. Our pro-bono work supports their and SEL educators need for public awareness and grassroots support.

The EQuip Our Kids! Campaign is a non-profit project of the EarthWays Foundation, a 501C3 non-profit organization which has  been supporting good causes since 1986. Donations made via this site or our social media pages are coded to go solely to the EQuip Our Kids! Campaign.