helping all kids live best-self lives through
emotional intelligence and personal life skills.

America’s youth have been struggling. Covid made it worse.

It’s a proven fact that teaching children important personal life skills in schools and homes leads to far better emotional states and wonderfully greater success in school, relationships, life and careers. You can witness this below.
According to the U.S. Surgeon General, millions of American kids experiencing a mental health crisis need a “let’s fix this” response from “all of America” – parents, schools, businesses, civic organizations – and one that will benefit ALL kids.
That’s where we come in. EQuip Our Kids! drives support for Social- Emotional Learning (SEL), the education curriculum for ALL kids’ hearts – and good heads.
U.S. businesses have invested at least $1.2 billion promoting STEM education (science, technology, engineering, math). The Surgeon General reminds us that…

times have changed and we have to catch up 

For our kids to flourish now in school, work and life, he notes, we need to provide them heart-based emotional intelligence (EQ) life skills that benefit every student while helping restore Covid-impacted learning abilities – their good heads. 

what we do, and how you can help.

EQuip Our Kids! is a national nonprofit campaign raising needed parent and public awareness about and support for EQ and personal life skills learning. We believe it’s the fastest, surest path to tremendous positive upsides for PreK to 12 students, their families, schools, the workforce, and communities. Our work affects millions of kids. Over 5 years we helped raise parent awareness of EQ skills learning from 5% to 75%.

your parent role and us.

You parents can play a central role in developing your children’s EQ and life skills to live life optimally. We help you advocate for these uplifting skills in schools – AND learn them at home.
To support you raising children with smart hearts, we offer a free Toolkit, webinars, newsletter, and soon streaming video service.

you as student leader.

We help you middle, high school, and community college students organize to support each other’s learning EQ life skills for success. You gain student community service credits.
You can empower yourself and others to make positive change. (You parents and school-based adults can help.)

our business & other sector engagement.

Your business, law enforcement group, municipal youth agency, after-school program or most ANY sector can support SEL publicly and engage locally to expand its adoption.
We can guide your company or organization in how to help kids get the upskilling and support they need to be their best selves.

use our free media + speaker bureau.

We provide free videos and promotional resources to many grassroots EQ/SEL education organizations & help start others. Email
+ Our experts in children education and psychology help parent groups or parenting employees equip their kids for success.

social-emotional learning life skills work.

why EQ learning is magic for kids.

for parents -
school is more than grades.

A recent survey found that parents across the spectrum want their kids taught the specific personal life skills SEL provides to prepare them for future success and to deal with stress. At home, families can share practices and tools that teach AND uplift moods. 

for businesses -
SEL protects your future.

SEL boosts workplaces. Productivity and retention decline as parents deal with kids mental health needs. Our board member Ronnie Selinger, CEO, Nordis Technologies, makes the case for your helping your employees’ kids now and to insure quality future hires.

Kids game web

the cool skills
kids learn.


how schools

Office team small

we all happily

prominent voices.

"I have learned in my schools that social-emotional learning is what really matters."

"Social-Emotional Learning has the skills that we find make people successful over the long haul."

Laura Bush

"The programs nurture a child's social and emotional health and their academic skills."

"It it important to pay attention to emotional intelligence...We want to explode that conversation to all over the world."

"Congratulations on the Campaign. You are engaged in a truly important endeavor and can touch many lives.”

who we are.

EQuip Our Kids!, a project of Earthways Foundation, is a national nonprofit campaign raising needed awareness about and support for EQ personal life skills, especially among parents, businesses and students. Founded by civic-minded media, business and social entrepreneurs with no financial stake in the outcomes, our goal is comprehensive life skills instruction in every U.S. pre-K-12 classroom by 2030. Almost every adult we know who explores this website says: “I wish they taught me that when when I was in school. My life would have been better.”   

We welcome allies and volunteers in this great cause. Email

Our core – and provable – belief is that the best way to diminish historically repetitive human pain and conflict, individually in our personal lives and collectively in our wars and violence, and therefore create a much better world, is to change mindsets and behaviors by providing the benefits of different thinking and the personal life skills absolutely essential to change behaviors. Our personal lives and the world we collectively create are an outcome of how we are either well-trained or poorly trained to deal with ourselves and others (and life itself and its challenges). The learning we support is a major step in supporting the highest potential of each person (and of society itself) without harming ourselves or others. It’s a great path to the “better,” more understanding, more loving, more peaceful, more cooperative,  more appreciative of each other, less violent and less personally pained world we desire. 

Social and emotional learning is good for the child, good for the workforce, and good for society.” – The Lego Foundation.